Integration

Pancake CRM is one product within the Pancake ecosystem — with features entirely different from Pancake's multi-channel chat. Base URL crm.pancake.vn/api, authenticated via a per-workspace api_key, managing lead/account/contact/order/ticket. This article positions CRM within the Pancake suite, walks through api_key setup, the first test call, and an overview of the 6 endpoint groups + webhook.

Detailed guide to the 4 endpoint groups that manage a Pancake conversation's lifecycle — add/remove tags, assign staff, mark read/unread. Includes 2 lookup endpoints (tags + users), keyword-based auto-tag patterns, round-robin assignment, and a heads-up on Pancake's built-in round_robin_users feature.

Compare 3 practical ways to extract customer and conversation data from the Pancake API and push it into your CRM — Postman (manual), Make.com / n8n (no-code automation), and a self-hosted Node.js cron (full code). Each option comes with concrete setup steps, costs, latency, and pitfalls so technicians can pick the right one for their needs.

Complete guide to the Pancake GET /pages/{page_id}/conversations endpoint — from basic calls and cursor pagination with last_conversation_id, to filtering by type/tags/post/timestamp, and best practices for syncing large volumes into a CRM.

Complete guide to the Pancake Page Customers API — listing customers with offset pagination, updating profiles, CRUD operations on internal notes, and the public no-auth avatar endpoint. Includes CRM sync patterns (HubSpot/Salesforce/Postgres), delta sync, schema suggestions, and warnings about timestamp unit pitfalls.